01
Validate
We define the buyer, the reason to participate, and the evidence of demand — before you spend weeks building.
- Buyer & reason to join
- Demand evidence
- Go / no-go clarity
Ref. TS/2026 — Launch Dossier
§Founder-led NFT launch studio
Build an NFT
launch people
have a reason
to join.
You bring the project. I work with you to validate the offer, shape the economics, build the mint, and launch it with a measurable distribution plan.
For creators launching within 60 days with previous buyers, an active community, or a utility we can validate. Applications are reviewed personally.
№ 01The reframe
A mint page is the last step —
not the first.
Most NFT projects start with the artwork, supply and contract, then try to find the buyers. Tyros Select starts with four different questions.
- 01Who is this for?
- 02Why should they care?
- 03How many buyers can we credibly reach?
- 04What should we build once we know?
If the launch case is weak, I want us to discover that before you spend weeks building it.
№ 02The method5 stages
Validate. Shape. Build.
Launch. Extend.
Five stages, in order — demand comes before production, every time.
02
Shape
We turn the project into a complete offer: proposition, supply, pricing, chain and launch structure.
- Utility / collector proposition
- Supply, price & chain
- Conservative → upside economics
03
Build
I build the launch experience the project actually needs — mint, phases, gating and integrations.
- Contract & deployment flow
- Custom mint page
- Allowlist, gating & analytics
04
Launch
We execute the agreed campaign together, with live support and buyer-funnel measurement.
- Creator + Tyros content
- Launch-day monitoring
- Funnel measurement
05
Extend
A successful mint is a beginning. Post-mint campaigns and utility continue through a separate sprint.
- Holder activation
- Additional cohorts
- Post-mint development
№ 03Why it matters
A mint page lists tokens.
A launch gives people a reason to own them.
The gap between the two isn’t design — it’s whether the demand was real before you built. Skipping that is where launches quietly fail. Here’s what it costs:
01
The reveal you only get once
Spent finding out nobody was actually waiting.
02
Supply & price set on hope
Numbers chosen before the demand was ever tested.
03
A launch with no one on the other side
The art shipped; the buyers were never there.
№ 04What you get
A commercially defined launch — not just a contract.
Select reduces avoidable uncertainty. It does not guarantee a sellout or market performance — no platform honestly can.
- 01A clear buyer and offer
- 02Demand evidence before full production
- 03Supply & pricing grounded in realistic economics
- 04A tailored mint experience
- 05A documented distribution plan
- 06Direct founder access
- 07Live launch support
- 08Measurable results & post-launch recommendations
№ 05Ways to workDocumented
Clear terms before we build.
Every engagement starts with a Launch Blueprint. Exact terms are documented before any work begins.
Start here
Launch Blueprint
$500credited toward Select if we proceed within 30 days
Every engagement begins here — a focused strategy session and a written go/no-go recommendation.
- One strategy session
- Buyer, supply, price & chain
- Conservative → upside model
- Written go / no-go
Fund the work
Select Partner
$2,000 + 10%launch fee + share of gross primary mint revenue
For creators able to fund the launch directly. The full strategy, build and launch scope.
- Full strategy → launch scope
- Direct founder access
- Live launch support
Verified demand
Select Aligned
$500 + 15%commitment + share of gross primary mint revenue
For projects with verified demand but limited upfront capital. Offered selectively.
- Reserved for credible buyer evidence
- Smaller commitment, larger share
- Offered selectively
Post-mint services and work outside the agreed scope are priced separately.
20+collections launched through Tyros
№ 06The founder
A curator’s eye.
A builder’s hands.
Commercial discipline.
I’m Benjamin Walther, the founder and builder behind Tyros. I review every Select application personally and work directly with every accepted creator — no account manager, no anonymous queue.
My role isn’t simply to agree with the plan. It’s to challenge the buyer, offer, supply, pricing and launch assumptions before we commit to building them.
Registered German company/Public founder/Direct founder access
№ 07Is it a fit?
Select is for creators with more than an idea.
✓ A strong fit
- You intend to launch within the next 60 days.
- You own or control the artwork and IP.
- You have previous buyers, an active community, or a testable utility.
- You’ll validate demand before finalizing supply.
- You’ll actively take part in content and distribution.
- You want a launch partner — not only a mint page.
✕ Probably not a fit
- You expect Tyros to create all buyer demand.
- You want days of unpaid bespoke strategy.
- There’s no relevant audience, budget, or testable demand.
- The utility and buyer are still completely undefined.
- You only need a standard self-service mint page.
- You don’t control the artwork or required rights.
For straightforward projects that don’t need Select, the Tyros self-service launch tools remain available.
№ 08Good to know
Ownership, scope, chains & risk.
№ 09Apply
Build the launch case before the mint.
Tell me what you’re building, who it’s for, and what evidence you already have that people want it. I review every application personally.
Launching within 60 days is preferred. Expect an initial response within three business days.